SIS Pitches reveals ambitious plans in Saudi Arabia

The team behind the World Record-breaking Kingdom Arena pitch, SIS Pitches, has shared its ambitious long-term plans to expand into Saudi Arabia and the Middle East.

SIS Pitches, which produces premium hybrid, synthetic and natural pitches for an array of sports, including football, rugby, golf, tennis and cricket, made its first foray in the Middle East in 2011 in Dubai UAE.

Recognising a growing appetite for high-level professional sports, and the growing need for cutting edge surfaces, the sports surface specialist established a Saudi Arabia office in July last year. Within weeks, they undertook one of the world’s most ambitious sporting infrastructure projects to complete the Kingdom Arena – the world’s first fully indoor hybrid pitch, famously built in just 21 days – in partnership with Sela.

So far, SIS Pitches has invested more than 1.3M SAR ($370,000) into the region – with Saudi Arabia now firmly established as a country key to the business’s long-term plans.

The team behind the World Record-breaking Kingdom Arena pitch, SIS Pitches, has shared its ambitious long-term plans to expand into Saudi Arabia and the Middle East.

SIS Pitches, which produces premium hybrid, synthetic and natural pitches for an array of sports, including football, rugby, golf, tennis and cricket, made its first foray in the Middle East in 2011 in Dubai UAE.

Recognising a growing appetite for high-level professional sports, and the growing need for cutting edge surfaces, the sports surface specialist established a Saudi Arabia office in July last year. Within weeks, they undertook one of the world’s most ambitious sporting infrastructure projects to complete the Kingdom Arena – the world’s first fully indoor hybrid pitch, famously built in just 21 days – in partnership with Sela.

So far, SIS Pitches has invested more than 1.3M SAR ($370,000) into the region – with Saudi Arabia now firmly established as a country key to the business’s long-term plans.

David Ball, Managing Director at SIS Middle East, said: “Over the past five years, Saudi Arabia has clearly established itself as a key destination for some of the world’s biggest athletes. People’s love of sports here is apparent, and there’s been a real appetite for the high-standard facilities to rival those of major European teams.

“The opening of our Saudi Arabia office last year reflects our commitment to establish ourselves in the region, bringing our experience working with some of the most recognisable names in sports to the Kingdom’s professional teams and supporting them as they step onto the international stage. Being local also means we can offer a speedy, domestic solution throughout a full season of sport.